Karan Johar’s Gori Tere Pyaar Mein goes on floors!

The film industry today is changing. Gone are the days of love stories and romantic escapades. The Indian film industry is now welcoming socially-relevant films and more. Dharma Productions chief, Karan Johar, thinks the same too. According to him, a changing film industry will give the Indian audiences a lot more to look forward to. The director-producer released his fifth film, Student of the Year, a few months ago. He is now tied up with the production of films under his Dharma Productions banner, including Hasee Toh Phasee and Gori Tere Pyar Mein. Gori Tere Pyaar Mein

“Well, we’ve been through a sea change,” says Karan, adding, “I mean everything has changed, the whole platforming has changed. Everything, the way we market, project, make our movies, the way we schedule them, the way we budget them… I’ve been through the interim zone, where I came in ‘98 with my first film and I was an AD in ’95. What those days were and what today is, there’s no comparison. It’s like far more organized in that respect.”

But a changing world and shifting times and movie-making techniques isn’t always a good thing. “Of course the people are equally messed up and the world is that much more idiotic, but at the end of the day the cinema process is much more modern, more exciting, more evolved. We’re still dealing with the same things emotionally, we still have fragile egos, we still have deep levels of insecurities we still have complexities that some of the actors, actresses, technicians bring to the table,” adds Kara Johar.

Recently, Karan announced the shoot-beginning of Gori Tere Pyar Mein. The film, starring Imran Khan and Kareena Kapoor, has hit the floors and Karan confirmed the same with a tweet, saying, “Our IMRAN-KAREENA starrer starts today…Gori Tere Pyaar Mein!!! Directed by @punitdmalhotra….#goriterepyaarmein.(sic)”

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